AI-Based UX Assessment: The Role of GPT-4V in UX/UI Comparison and Heuristic Evaluation

  • 2025-07-24
  • 출판일: 2024-01
  • 저자: Emirhan Aksu, Jieun Han

Abstract

In exploring the role of AI in UX/UI evaluation, this study utilizes ChatGPT-4 Vision, to analyze five different Korean online retail platforms; and Homeplus.co.kr. By leveraging GPT-4 Vision’s integrated linguistic and visual capabilities, the study aims to synthesize and interpret UX/UI elements, assessing design standards and identifying areas for improvement. This approach provides a comprehensive view of each platform’s UX/UI, revealing varying adherence to Nielson’s usability heuristics and current design trends. The findings underscore the effectiveness of AI-assisted methodologies in conducting thorough UX/UI evaluations, highlighting AI’s growing impact in the field of user experience research.

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